Lead With Your Strengths and Build Your Personal Brand
When people consider their next career move, the main feeling that people have shared with us is fear of the unknown. This is generally due to a lack of confidence and knowledge on how best to present themselves in the interview process.
The first step is to remind yourself about why you are looking for change and to align this with your goals. Once you have clarified that the change in your career is right for you, it’s important to build your confidence and build a powerful personal brand.
You are the product and you need to learn to sell yourself and have the awareness and insight about what you can offer. This is not just your skills (how you do the job) or experience (where you have been fortunate enough to practice those skills).
We understand much more broadly these days that a great number of technical capabilities are transferable, and we have no doubt all heard some great success stories of career changes and shifts, and the exploration of new ways to flex and energise tired muscles.
Personal brand is aligning your authentic self & your true purpose.
1. Understand your need/want for change
2. Stop pretending to be someone else
3. Own It! Being able to articulate the true self straight away
4. Be curious about other people’s strengths
5. Work out, keep fit and stay strong